Metric Strategies won six Reed Awards for our work on various campaigns and ads. The awards include:
- Best Canadian Online Ad Campaign
- “It’s about time//SecondsMatter.ca,” Calgary Firefighters Association
- Best GOTV Campaign to Mobilize Young Voters
- “Vote is four letters,” Canadian Labour Congress
- Best International Online Video (National)
- “Still Loading…,” Canada’s NDP
- Best International Issue Campaign (Sub-National)
- “Get Flushed,” BC Building Trades
- Best Podcast Ad
- “Vote is four letters,” Canadian Labour Congress
- Best Canadian Online Video
- “Jagmeet Singh video,” Canada’s NDP
Find out more about each award and the thinking behind the ad.
Best Canadian Online Ad Campaign
“It’s about time//SecondsMatter.ca,” Calgary Firefighters Association
The Brief: A strong message, a powerful creative and a meaningful call-to-action is what makes a successful campaign.
The Execution: The campaign for Calgary Firefighters Association not only won the award for Best Canadian Online Ad, but it was a victory in getting Calgary City Council to support better fire protection in Calgary.
Best GOTV Campaign to Mobilize Young Voters
“Vote is four letters,” Canadian Labour Congress
The Brief: Meet young voters where they were at with this ad.
The Execution: The Canadian Labour Congress’ podcast ad won Best GOTV Campaign to Mobilize Young Voters. It’s important to meet the audience where they are at.
Best International Online Video (National)
“Still Loading…,” Canada’s NDP
The Brief: Tap into the frustration of waiting for something people rely on.
The Execution: Frustrated at something loading super slowly? We tapped into that feeling to remind voters that the Trudeau Liberals were failing to deliver for Canadians.
Best International Issue Campaign (Sub-National)
“Get Flushed,” BC Building Trades
The Brief: Use humour to cut through the noise to get a health issue noticed.
The Execution: The “Get Flushed” campaign used humour to get a simple message across–everyone has the right to a proper place to use the washroom at work.
Best Podcast Ad
“Vote is four letters,” Canadian Labour Congress
The Brief: Use the power of podcast advertising to connect with hard-to-reach voters.
The execution: Podcast ads are a powerful tool that can help you reach wide audiences. The Canadian Labour Congress’ “Vote is four letters” won the award for Best Podcast Ad and we’re pleased to help make this happen.
Best Canadian Online Video
“Jagmeet Singh video,” Canada’s NDP
The Brief: Show Jagmeet’s personality and warmth. We want to bring the viewer into his family life and story.
The Execution: Showcasing Jagmeet Singh’s personality and warmth helped make him connect with voters across Canada. We’re proud this video won the award for Best Canadian Online Video.
Photo by Ajeet Mestry on Unsplash